YouTube has acquired Indian firm simsim, the video large introduced via a weblog submit. Simsim is a brief video buying platform in India that allows e-commerce via movies. With the acquisition, YouTube says it goals to assist small companies and retailers in India to achieve new prospects. The simsim app will proceed working independently, whereas YouTube seems to work on methods to showcase simsim affords to its viewers, in response to the submit.

Google introduced the acquisition via a blog post however didn’t reveal the monetary particulars of the simsim acquisition.

The simsim platform permits e-commerce via movies — creators make movies of merchandise, and viewers can then purchase these merchandise from native companies, via the simsim platform. Video-driven e-commerce is a rising class, which just lately noticed one other firm, Firework, launch on this house.

Instagram has been a well-liked platform for small companies to promote merchandise on-line, and it seems that YouTube plans to construct on-line video commerce in the same method with the simsim acquisition.

On simsim, movies can be found in three native languages: Hindi, Tamil, and Bengali. YouTube has not provided particulars on the way it plans to introduce this video buying characteristic on its platform. YouTube says that it has signed a definitive settlement to amass simsim and expects to finish the transaction within the coming weeks.