Google is reportedly growing two new media codecs to supply High Dynamic Range (HDR) video and 3D audio below a brand new consumer-recognizable model identify. As per a report, the Alphabet-owned firm shared its plan for open media codecs, internally generally known as Project Caviar, at a closed-door occasion with {hardware} producers, earlier this 12 months. Google’s entry will successfully tackle Dolby Atmos and Dolby Vision, that are presently obtainable to {hardware} producers at an extra licensing charge. Google reportedly intends to counter this licensing charges mannequin by providing royalty-free media codecs that permit {hardware} producers to supply comparable premium media experiences at no additional price.
According to a report by Protocol, Google’s Group Product Manager Roshan Baliga, laid out the objective of the undertaking as to construct “a healthier, broader ecosystem” for premium media experiences, in a leaked video of the closed-door presentation with {hardware} producers.
Google’s efforts to make open media a actuality have, till now, primarily centered on the event of latest open-source codecs — packages that compress and decompress audio and video media, based on the report. However, Project Caviar will concentrate on growing 3D audio and HDR video codecs that utilise present codecs however provide extra wealthy, extra immersive media playback experiences.
The firm reportedly intends to take the choices a step forward of Dolby by offering higher flexibility round a wider vary of audio setups and permitting shoppers to document video in HDR10+ after which share it through YouTube and different companies.
As per the report, Dolby presently fees TV producers $2 (roughly Rs. 160) to $3 (roughly Rs. 240) to license Dolby Vision, based on its Cloud Media Solutions, Senior Vice President, Giles Baker. However, Dolby hasn’t publicly disclosed licensing charges for Atmos; which is alleged to be considerably decrease than the $15 (roughly Rs. 1,200) per license for Dolby Atmos audio on Xbox console.
Samsung beforehand tried its hand at establishing a substitute for Dolby Vision by co-developing HDR10+, however failed to grasp its final imaginative and prescient of changing into a family identify, based on Protocol, whereas high streaming service gamers like Netflix, Disney+, and HBO Max, have added help for and endorsed Dolby Vision. A gaggle of corporations known as the Alliance for Open Media, can be growing a brand new audio format known as Immersive Audio Container for 3D experiences on a spread of open codecs, however its potential to tackle the model identify of Dolby stays to be seen. Google, alternatively, is properly positioned to tackle Dolby, if it utilises the affect of its YouTube app on good TVs and streaming machine producers, based on the report.
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