At the 2022 Code Conference, Tim Cook responded to a journalist’s query about RCS textual content messaging by suggesting they purchase an iPhone, The Verge reported. Asked how Apple might enhance communication between iPhone and Android customers, he mentioned “I don’t hear our users asking that we put a lot of energy into that.” When the journalist replied that he could not ship sure movies to his Android-using mom, Cook joked “buy your mom an iPhone.” 

That’s certain so as to add gas to the talk a few widespread smartphone messaging format. Google has lengthy promoted the RCS (Rich Communications Service) as a option to permit for higher interoperability between iOS and Android customers, even shaming Apple about it final month. Doing so might assist remove the dreaded “green bubble” seen by iPhone customers once they obtain a textual content message from an Android cellphone.

Apple thought of providing iMessage to Android customers however rapidly shut the concept down, as inner paperwork revealed through the Epic trial. Former advertising and marketing chief Phil Schiller famously mentioned that porting iMessage to Android “would hurt us more than help us,” and one other former Apple exec mentioned in an e-mail that “iMessage amounts to serious lock-in.” 

Cook did say that Apple is not addressing RCS “at this point,” showing to not solely rule the concept out. In any case, the inexperienced bubble situation is essentially US-centric, as customers in different international locations are likely to favor non-SMS apps like Telegram, WhatsApp and Signal.