You may suppose a network-specific streaming companies like Paramount+ would not stand an opportunity in a grim market when even Netflix is floundering, but it surely’s apparently thriving. The firm has revealed that Paramount+ added 3.7 million subscribers within the second quarter, with greater than 43 million complete customers. And that is after withdrawing from Russia — if it weren’t for that, the service would have added 4.9 million viewers.

ViacomCBS partly credited the surge to expansions to extra nations, together with the UK, Ireland and South Korea. However, it additionally pointed to success with content material that included its Halo sequence, Star Trek: Strange New Worlds, motion pictures like Sonic the Hedgehog 2 and reside Championship League matches. Paramount+ continues to be leaning on its sci-fi viewers, then, however not as a lot because it has prior to now.

The total Paramount+ subscriber depend continues to be tiny in comparison with Netflix (220.7 million) and Amazon Prime Video (over 200 million). Its progress is a pointy distinction to Netflix’s practically 1 million misplaced subscribers, although. The agency can also be eager to notice that it had essentially the most sign-ups and web additions of any US-based premium subscription streaming service within the quarter, in response to Antenna information. In different phrases, Paramount+ was outperforming all its foremost rivals, together with Apple TV+, Hulu and Peacock.

Whether or not that pattern continues is unsure. Paramount+ continues to be increasing to extra nations, and must be obtainable in 60 markets by the top of the 12 months. It can depend on these newcomers to spice up its numbers for some time. Eventually, although, the streamer can be extra reliant on the standard of its catalog to develop its viewers. And whereas there have clearly been some hits, heavyweights like Amazon and Netflix nonetheless have loads of cash and momentum of their favor.