Instagram is working a brand new check to inform customers about one other app they could wish to try: Facebook. The picture sharing app is experimenting with a discover on the prime of customers’ feeds that encourages them to take a look at options which can be “only available” on Facebook.

“We’re testing a way to let people who have connected their Instagram accounts to Facebook know about features only available there, such as how to find a job, date online, buy and sell goods, or catch up on the latest news,” a spokesperson mentioned in a press release.

That the corporate is utilizing considered one of its billion-user apps to advertise one other billion-user app won’t appear to make quite a lot of sense, but it surely’s solely the newest (and maybe most aggressive) means the social community has used Instagram to drive individuals again to its principal app. The firm has been steadily bringing the 2 apps and has been encouraging customers to hyperlink their accounts. (A e book revealed final yr reported that Mark Zuckerberg of Instagram’s success and apprehensive the app may finally “cannibalize” Facebook. Tensions between him and the app’s founders in the end led to their departure in 2018.)

Facebook factors out that solely “a very small group” of Instagram customers who’ve beforehand opted to hyperlink their accounts will see the messages, which will be dismissed. But even when it by no means expands, it could recommend that the corporate is way from executed with its makes an attempt to get Instagram customers to spend extra time on Facebook.