Amazon is introducing a brand new Prime Video interface that might be acquainted to anybody who has used Netflix – or, for that matter, every other trendy streaming service. To make the Prime Video expertise “less busy and overwhelming,” the corporate has relocated the platform’s primary navigation bar to the left aspect of the display and organized the icons right into a vertical column. From high to backside, the six menus are Search, Home, Store, Live TV, Free and My Stuff.

Most of the menus embrace subcategories to simplify navigation additional. For occasion, the Home part has subcategories for motion pictures, TV exhibits and sports activities. Other Netflix-inspired options embrace a high 10 checklist of well-liked content material and poster-style thumbnails that increase to play a preview once you navigate over them.

However, essentially the most useful change Amazon has launched is a brand new set of icons that make it simpler to know if one thing is a part of Prime Video. A blue checkmark means the TV present or film you need to watch is included together with your subscription. By distinction, a gold buying bag means it is advisable to both purchase or lease the content material to view it. 

According to , Amazon spent 18 months engaged on the redesign. Ben Smith, vice-president of product for Prime Video and Prime studios, led the undertaking. Notably, he beforehand labored on Hulu’s . That effort noticed the service attempt one thing radically totally different just for it to return to a extra acquainted design a couple of years later.

Amazon will start rolling out the brand new Prime Video expertise beginning this week. The redesign will first arrive on Android and appropriate streaming units — together with Roku, Fire TV and Apple TV — earlier than touchdown on iOS and the net later this 12 months. 

The new expertise received’t roll out to each gadget the place Prime Video is out there, and among the many extra notable omissions are the third-generation Apple TV and Sony’s PlayStation 3. If both of these are the way you watch Prime Video, you received’t lose entry to the service because of this — you may simply must get by with out the redesigned interface in the meanwhile.