Instagram on Thursday introduced new options aimed toward creators as a part of the corporate’s makes an attempt to make the social media platform “the best online space for creators to make a living.” The firm has launched subscriber chats, subscriber reels, subscriber posts, and a subscriber dwelling. Under the subscriber dwelling tab, customers will be capable to filter out posts which might be solely out there to them. Back in January, the corporate had introduced the primary model of its subscriptions characteristic for creators within the US. The firm was additionally discovered testing the options in India in the identical month.

Adam Mosseri, Head of Instagram, introduced in a video put up on the social media platform that the corporate is now introducing extra subscription options to Instagram. The subscriber chats, subscriber reels, subscriber posts, and subscriber dwelling options will enable creators on the platform to have a gradual and sustainable earnings, in line with Mosseri.

The newly launched subscriber chats characteristic will enable creators to work together with as much as 30 subscribers at a time. In the video, it appears the characteristic creates a particular group chat between the creator and their subscribers. Subscriber posts, in line with Mosseri, was some of the requested options by creators. It permits creators to put up pictures, Reels, and movies only for their subscribers. This is paired with the subscriber dwelling characteristic that lets subscribers view all of the unique content material that has been posted by a creator — that they’ve subscribed to — underneath a single tab.

Instagram had began testing the options with a couple of creators within the US within the January this 12 months. At that point, it solely provided subscriber tales, subscriber badge, and subscriber stay options. According to a report, in the identical month, Instagram began displaying the choice to subscribe to pick out creators. At the time, Gadgets 360 was in a position to entry the subscription web page of one of many creator’s profile. The subscription pricing was additionally show — Rs. 89, Rs. 440, and Rs. 890 a month.