Dunkin’ Donuts

Much like Kentucky Fried Chicken, there was a sure purity to the Dunkin’ Donuts identify. You knew precisely what they had been promoting. But whenever you’re making an attempt to broaden your attain and introduce new merchandise that don’t have anything to do with donuts, typically you simply need to shorten the identify.

That’s what Dunkin’ Donuts did in 2018, even when few folks seen. And whereas it’s seemingly Dunkin’ dropped the “donuts” identify a minimum of partially over well being branding considerations, the corporate didn’t admit to as a lot when it introduced the rebranding.

“By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin’, both in and outside our stores,” Tony Weisman, Chief Marketing Officer at Dunkin’, mentioned in a press release on the time.